The Better Buildings team has amassed in excess of 300 letters of recommendation and testimonials. While the many comments are flattering to be sure, the point is not that so many quotes have been gathered, but rather that the praise has come from every corner of the marketplace in which we work; from the widest possible spectrum of stakeholders. In a sense, these contractors, distributors, manufacturers, associations, utilities and agencies are not simply our clients and students; they are also our teachers.

I have known and worked with Dale Gustavson many years and have appreciated his professionalism, generosity and his good and helpful spirit. He possesses a good technical background, marketing savvy, as well as insight into how to reach the small business sector.
- Jerry Lawson, National Manager - Energy Star for Small Business & Congregations

“HVAC PACT, and Dale Gustavson in particular, had an enormous impact on the development of the HVAC Service Assistant’s efficiency estimator.  Dale gave birth to our vision of making it possible for contractors to focus on energy savings in the process of executing high-caliber maintenance.  The efficiency estimator has become an important part of our product offering.  We have since filed for and received patent protection.” 
- Todd Rossi, Ph. D., President - Field Diagnostic Services Inc.

This HVAC PACT workshop was definitely the place for visionary “early adopters” to be in this time of energy crisis in California.  Great program!
– Harry Misuriello, Alliance To Save Energy (formerly with Aspen Systems)

"Who could have imagined contractors, engineers, and utility personnel practicing sales presentations out loud with one another? 
It fell into place when we all began to understand what you meant by `people don't care how much you know, until they know how much you care.'  Outstanding job!" 
- Martin Meler, Controls Division Manager - Control Air Conditioning

Dale Gustavson is a dedicated professional whose commitment to his field provides inspiration and motivation. He has an in-depth understanding of markets that translates into valuable insights and strategies. 
– Tom Mauldin, Project Manager - KEMA-Xenergy (now with Nexus Market Research)

“Dale Gustavson of Better Buildings, Inc. has been a consistent and enthusiastic contributor to research programs the Energy Commission has undertaken in diagnostics and has served on the Advisory Board of our PIER Project titled ‘The Energy Efficient and Affordable Small Commercial and Residential Buildings Program.’  He is one of very few people who has first hand experience in both the contracting and energy efficiency industries and has been a passionate and articulate advocate for better training and higher professional standards for HVAC technicians.   I highly recommend him.” 
– Chris Scruton, Project Manger - California Energy Commission

"Dale Gustavson has developed and effectively delivers a well-organized process to improve energy management sales and marketing for contractors, distributors, and manufacturers."
- Russ Cranston, National Sales Director - Honeywell

I attended the “Advanced Diagnostics and HVAC Tune-Ups” workshop at the PG&E Stockton training center.  I would like to express my gratitude for the support PG&E provided to make the workshop possible.  The curriculum developed by Dale Gustavson was well-designed and delivered in an extremely professional manner.  I suspect everyone in attendance walked away with information of value to his or her organization.  In effect, the trainers  built a model that contractors could use, all or in-part, to increase profitability.  Upon the completion of the workshop message was clear:  The effective marketing and delivery of mechanical services using new diagnostics tools will be profitable, improve equipment performance and reduce power consumption.
- John Parks, Instructor - Fresno City College

"Dale Gustavson provides a refreshing enthusiasm for the subject of energy management.  His track record of success in the industry gives his seminar great merit."
- Frank Nascimento, Sales Engineer - ACCO

"The `How To Invest In Energy Management And Live To Tell About It' workshop armed me with all of the evaluation tools, questions and criteria needed to make a sound purchasing decision.  A real time saver.”
- Kay Lockard, Real Estate Manager - Ravel Property Management

Dale Rossi was able to spend three hours with our entire staff of technicians. The training was excellent. As a result we have already ordered a Service Assistant and are waiting for delivery.  We’re very excited about implementing this tool in our business.
- William Clough, President - The Walters Company

"Has helped me see beyond our present `paradigm':  New ways to develop business; team-building concepts; tracking how much energy we are saving in our community so our employees can be proud; comprehensive ‘total-disclosure’ proposals…Great differentiators!” 
- Clyde Long, Business Representative - McCarl's Inc.

Dale Rossi’s visit was very useful due to his knowledge and enthusiasm.  He opened our eyes to advanced portable diagnostics like no one has been able to before.  We will purchase firve more Service Assistants to drive home the energy efficiency message with our crew and clients. 
- Jim Carlson, President - Michael James Industries

A 10! Overall, the total package of trainers was well informed and presented both technical and sales related material with authority and enthusiasm.  Good job HVAC PACT!
– Steve Mobley - Beutler Heating & Cooling.

"Very informative.  Dale Gustavson really is a master when it comes to explaining the energy management field and its opportunities to contractors." 
- W.H. "Wally" Gordon, Western Regional Representative - Sheet Metal & Air Conditioning Contractors National Association

"This wasn't just a `pump-you-up' hype workshop.  It was a fantastic learning experience."
- Bill Simpkins, Application Engineer - Columbus Temperature Control Co.

"I have read the "The Business of Energy Management" three times.  The book is excellent! 
It clearly spells out what can be done and how to do it" -
- Bradford Boston II, Owner - Boston Bradford McKay Electric

"Excellent! Long over due `food for rethinking' the ways we and the HVAC industry can get things done." 
- Scott Norman, DSM Planner - L.A.D.W.P.

"I was in a sales slump and was run down physically and mentally.  Rereading Dale's book and attending this seminar have recharged my battery and renewed my enthusiasm.  It was definitely worth the time and money invested." 
- W. "Pete" Reckinger III, General Manager - Reckinger Energy Management Service & Former National SMACNA Board

"This workshop has provided a blueprint for me, my company, and my allies to move forward to quality, profits, and a feeling of self-worth." 
- Phillip Williams - HI-TECH Mechanical Systems

Dale Rossi’s visit was very thought provoking.  We have acquired one Service Assistant will work up from there.  We see dramatic possibilities for this technology and results that can be achieved by our adopting it. 
- Ray Isaac, Vice President - Isaac Heating & Air Conditioning & National ACCA Board of Directors

You have done a great job of raising the bar of quality on both the sales and technical sides of HVAC contracting.  Thanks!  Mark Matteson is one of the best communicators I’ve ever listened to.  He is practical and very encouraging. 
– Leslie Soderlund - American Chiller Services, Inc.