| Larry Barrett Senior Advisor—Upstream Strategies & Demand Response SUMMARY Barrett is a seasoned energy consultant and communicator whose work has appeared in over 60 publications. He has delivered over 30 presentations at professional and trade association meetings, acted as a focus group facilitator, and has served as an expert witness. With over 30 years of progressive experience, Barrett has managed projects for utilities (electric, gas, investor, cooperative, and municipal); trade associations and research institutes in electricity and renewable energy; original equipment manufacturers (space conditioning, insulation, water heating, telecommunications, e- commerce, and manufactured housing); energy users with multi-site locations; energy service companies; and contractors. EXPERIENCE • Barrett Consulting Associates, Inc., 1989-present, President. • Energy Management Division, Large Eastern Utility, 1978-1989, Manager. • Large Eastern Utility, 1978-1989, Assistant to Chairman and President. • U.S. Office of Management and Budget and EPA, Energy and Environmental Policy Analyst. CONSULTING HIGHLIGHTS Corporate Planning • Designed peak load management program for mid-market accounts of municipal utility • Evaluated energy management policies for a national retail department store chain • Conducted a national series of focus groups regarding how consumers choose between competitive heating and cooling products for a national research organization • Conducted workshops for HVAC contractors on cooperating vs. competing with utilities • Wrote business case for utility exploring potential alliance with innovative HVAC product Business Strategy • Developed strategies for a national chain to outsource energy services • Facilitated series of workshops to improve products for energy efficient technologies • Surveyed utilities for a national trade association to document energy service company strategies Marketing and Sales • Designed and implemented a sales development program for an e-commerce company targeting utilities as channel partners • Designed and coordinated a sales development program for an energy services company • Planned and coordinated a sales training program for an energy services company Management and Operations • Benchmarked key account programs among similar companies for a large utility active in a merger • Managed a multi-year demonstration of new energy efficiency products for leading national research institute • Developed a measurement and verification plan for an energy services company • Managed two dozen utility programs for energy conservation, load management, and off-peak sales EDUCATION, TRAINING & ASSOCIATIONS • University of Michigan, M.A.; Kalamazoo College, B.A. • Northeastern University, Executive Management Development Program • Certified Power Marketer; Certified Energy Auditor • Association of Energy Services Professionals, Association of Energy Engineers, Power Marketing Association, American Marketing Association |
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