| Dale Gustavson Principal Consultant—Midstream & Downstream Strategies SUMMARY Dale Gustavson is one of the most highly lauded, best-known energy-efficiency sales trainers in the country. Over the years, he has helped thousands of contractors, engineers, consultants, wholesalers, manufacturers, utilities, and agencies throughout the country more effectively design, market, sell, apply, and support energy management programs and projects. Much of his consulting success stems from having personally sold over 400 turnkey energy management projects in the private sector in just six years, many without incentives. Gustavson has focused his attention on building an unsubsidized and sustainable private sector energy efficiency infrastructure, particularly in the hard-to-reach light commercial and residential sectors. He believes that HVAC contractors may be the best delivery-channel for energy efficiency in these sectors because, because among other reasons, energy efficiency – bundled with comfort, equipment reliability, and indoor air quality – creates a powerful value proposition. With the right intervention, the perceived value of that bundle can be amplified among residential and commercial consumers. PROGRAMS Designed/co-designed and/or participated in the execution of the following programs focused on advanced fault detection diagnostics of unitary air conditioning systems: • Energy & Environmental Management magazine, a Penton Media-funded initiative to motivate building owners/managers to make energy efficiency buying-decisions . • HVAC PACT, a third-party training initiative funded by PG&E focused on advanced diagnostics, maintenance, and demand control ventilation. • Unitary HVAC Program, a mid-stream market transformation pilot funded by NYSERDA. • Residential Advanced Diagnostics Program, a summer peak load reduction program funded by CL&P. • Advanced Diagnostics Program, a follow-up mid-stream market transformation NYSERDA program. • Small Business Energy Alliance, a non-utility administered building tune-up program funded by the CPUC and administered by RLW Analytics. • NSTAR Commercial HVAC Pilot Program: A program to promote the use of advanced diagnostics, verified refrigerant charge and airflow, demand control ventilation and setback thermostats. PROFESSIONAL HISTORY Principal, Better Buildings Incorporated, 1999-present; Principal, D. A. Gustavson Company, 1990-present; Executive Director, CAL-ACCA, 2002-2004 (major client); Editorial Director, Energy & Environmental Management magazine, 1995-2001 (major client); Vice President, Energy Design Consultants, 1984-1990. District Manager, Transamerica Financial, 1972-1984 PROFESSIONAL REGISTRATIONS & AFFILIATIONS • Association of Energy Engineers - Certified Energy Manager • Member of the Association of Energy Services Professionals; Air Conditioning Contractors of America; Association of Energy Engineers; Association of Professional Energy Managers; and American Society of Heating, Refrigeration and Air Conditioning Engineers PROFESSIONAL ACTIVITIES • Advisory Board Member to the California Commissioning Collaborative • Project Advisory Committee to CEC PIER • Appointed Member of the Technical Advisory Committee to California Board for Energy Efficiency CBEE • Speaker at the ACEEE Market Transformation Conference; APEM National Convention; AEE National Convention; ACCA National Convention; NECA National Convention; SMACNA National Convention; National Conference on Building Commissioning; Carrier Design/Build Seminar, Lennox Focus on the Future • Over 40 published articles; co-author of EMCS chapter of the Energy Management Handbook; co-author of The Business of Energy Management - Doing it Right and Making Money At It; Editorial Advisory Board, Contracting Business. |
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